By Lawrence Susskind

ISBN-10: 142725138X

ISBN-13: 9781427251381

ISBN-10: 1610394259

ISBN-13: 9781610394253

You've learn the vintage on win-win negotiating, Getting to Yes … yet so have they, the folk you're now negotiating with. how will you get a leg up … and win?

“Win-win” negotiation is an attractive concept on an highbrow point: locate how you can persuade the opposite part to simply accept a jointly precious consequence, after which every body will get their justifiable share. the truth, notwithstanding, is that individuals wish greater than their fair proportion; they wish to win. inform your boss that you've got concocted a deal that will get your organization a section of the pie, and the response may be: “Maybe we have to locate anyone harder-nosed than you who is aware tips on how to win. we need the entire pie, not only a slice.” in spite of the fact that, to come to an past period prior to “win-win” negotiation used to be in type and search just to dominate or bully competitors into submission will be a step within the fallacious direction—and a public kinfolk disaster.

By displaying find out how to win at win-win negotiating, Lawrence Susskind presents the operational suggestion you must fulfill the pursuits of your again table—the humans to whom you document. He additionally indicates you ways to accommodate irrational humans, whose vocabulary turns out constrained to “no,” or with the proverbial 900-pound gorilla. He explains how to define trades that create even more price than both you or your opponent notion attainable. His terrific idea of “the buying and selling zone”—the area the place you could create bargains which are “good for them yet nice for you,” whereas nonetheless holding belief and preserving relationships intact—is a clean solution to re-think your method of negotiating. the result is usually the easiest of either attainable worlds: You declare a disproportionate proportion of the worth you have created whereas your competitors nonetheless glance sturdy to the folk to whom they report.

Whether the venue is company, a family members dispute, diplomacy, or a tradeoff that needs to be made among the surroundings and jobs, Susskind presents a leap forward in how one can either take into consideration, and interact in, efficient negotiations.

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Good for You, Great for Me: Finding the Trading Zone and Winning at Win-Win Negotiation by Lawrence Susskind


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