By David Meerman Scott

ISBN-10: 0910965714

ISBN-13: 9780910965712

In failing to supply viewers with nice details content material, such a lot of today’s sites are lacking a golden chance to create dependable customers—and leaving a fortune in new and repeat enterprise at the desk. in accordance with internet advertising professional David Meerman Scott, too many dealers specialize in variety over substance. whereas a website may possibly win awards for picture layout, Scott demonstrates that the major to net advertising good fortune is compelling content material, introduced in new and fantastic methods. In Cashing in with content material, he interviews 20 of today’s so much cutting edge net retailers, sharing their secrets and techniques for utilizing content material to show browsers into purchasers, to motivate repeat company, and to unharness the superb strength of viral advertising and marketing. The booklet includes a different variety of content-savvy agencies from the worlds of e-commerce, enterprise to- enterprise, and government/not-for-profit, together with the Wall highway magazine on-line, CARE united states, Kenyon collage, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service.

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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers by David Meerman Scott

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